An effective PPC campaign contains quality keywords that have high local search volume, as well as ads that clearly present the message, display a compelling call-to-action and are culturally and linguistically accurate. With this service, we will research relevant keywords and create engaging and relevant PPC ad texts for you in the target language, based on your product/landing page content. You will receive a set of keywords and ads ready to be uploaded to your campaign.

This service can help...

When you want to run a PPC campaign but do not have the time, resources or expertise to do so.

When you want to run a PPC campaign in different languages and do not have the in-house resources.

When you want to sell your products/services in a new market.

Success story: How we generated international leads and sales using Google Ads

What our clients say

Webcertain helped us increase our presence in South Korea

The Webcertain team has helped us increase our presence in South Korea, through their knowledge and expertise of working with Naver. They have been an absolute pleasure to work with, and we highly value their constant support, as well as their transparency.


Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. The more you bid and the higher the quality of your ad, the higher it will rank in the search results. Running PPC campaigns should be an integral part of your international online marketing strategy, as they enable you to reach a wider audience and consolidate your presence online.

An effective PPC campaign needs keywords that are likely to attract users to click on them, and ads that clearly present what it is you are trying to promote or sell, as well as include a compelling call-to-action, to encourage the user to perform the desired action. When creating ads in different languages, it is essential that the copy includes one of the most popular keywords contained in the ad groups when possible but also reflects the local culture, includes a relevant call-to-action and is grammatically accurate.

We will research relevant keywords, sort them into ad groups and create relevant, compelling ad texts in your target language. The ads will clearly communicate your message, display clear calls-to-action, and reflect the language and culture of the target market.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives for the PPC ads. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need you to provide us with the URLs of the landing pages to be used in the campaign.

A native speaker of your target language, under the supervision of your Project Manager, will research keywords and create ad texts for your PPC campaign. The number of keywords and ads will depend on the product or service you are offering and the local search demand of the corresponding keywords. We create normally two responsive search ads per product.

We will send you the campaign in an Excel or PDF format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times